The Bauer Company | Part One

Bauer,
Four generations of the Bauer Verlagsgruppe family have managed this company. The company began as a a small printing house, and the publishing group went worldwide and became a media company. The Bauer company created 300 magazines in 15 different countries, as well as being published as TV and radio stations. The company started in the UK with its first beginning of the Bella magazine in 1987. Bauer expanded in the UK and became the UK's biggest publishing
group with the purchase of Emap Consumer Media and Emap Radio in 2008.

Bella-
In 1987 Bella was Bauer's first venture into publishing in the UK. Bella sought to make an impact in the UK magazine market by mixing previously unseen real-life editorial with the classic elements more traditionally associated with women's magazines such as fashion and beauty, cookery and practical home features.

Take a break and that's life!
In 1990, Bauer gained attention with the launch of Take a Break magazine. Take a Break sits in the true life market of the women's weekly sector and quickly became market leader with an ABC audited circulation of over one million sales. Up until 2005 there were only three women's magazines dedicated to delivering true life editorial, one of which was Bauer's sister title, that's life! (launched in 1995). Since then the sector has become increasingly competitive with a series of high profile launches that saw the number of titles in the market expand to seven magazines all fighting for market share. Take a Break has retained its lead position in the market, and a number of brand extensions have seen H Bauer's business expand to include puzzle magazines that carry the Take a Break name.

TV listing titles-
1991 saw H Bauer's first foray into TV listings publishing with the launch of TVQuick magazine. (Prior to the deregulation of TV listings in March 1991, BBC listings had been restricted by law to Radio Times and ITV/Channel 4 listings to TVTimes.) TVQuick ceased publication in July 2010. In 1999 H Bauer launched TVChoice at a much lower price point than other titles on the market. TVChoice overtook its main competitor in the February 2008 audited ABCs and has been the number one weekly newsstand magazine in the UK ever since. In September 2003, H Bauer launched Total TVGuide to cover the increasing number of programmes available on Freeview and satellite or cable services