IPC Media - Part Two

The 1800s

• The company formed in 1853 and within a year the company became the largest newspaper in Europe, containing 24 pages. It had its own representation throughout the Crimean War.

The 1920s

• Odhams launched a monthly home in opposition to Newnes' Homes and Gardens. The first editor of the new addition advocated against "the erection of hideous houses which go to mar the beauty of what would under any other circumstances be the most ideal and beautiful environment," this was contrasting the governments promise to build 100,000 houses as part of post-war planning.

The 1940s

• IPC's woman's weeklies played a role throughout the war. There duty was to keep to morale of Britian's women and also supplying essential information for the government.

The 1960s

• Life for magazine staff would never be the same again following the 1963 formation of the International Publishing Corporation, bringing together the three rival magazine companies, Newnes, Fleetway and Odhams Press. Traditional competitors found themselves all working for the same parent company - Ideal Home and Homes & Gardens, Woman and Woman's Own, to name but a few.

The 1980s

• IPC announces the formation of European Magazines Ltd., a joint venture company with Groupe Marie Claire to launch the UK edition of the international title Marie Claire in 1988.

The 2000s

• New millennium, new name - IPC Magazines is renamed IPC Media in 2000, a new identity to go hand-in-hand with a strategy based on being a brand-centric business.

The 2010s

• In January 2010, IPC Media restructured around three key audience groups: men, mass-market women and up-market women.