Uses and Gratification theory is known for being one of the most powerful within movies and can relate to almost all media. The idea was first brought about McQuail Bulmer and Brown in 1972 and they identified four major elements of need which the media seek, these are Escapism and Diversion surveillance and information, personal relationships and personal identity.
Escapism and Diversity
Escapism: This allows the audience to have a chance to escape from everyday life. The audience like the idea of leaving aspects of reality and into a fantasy world.
Diversion: This may also be known as a way of escaping form their problems. Media allows the audience to focus on what they are watching instead of events that are effecting them.
Surveillance and information
Through the use of the internet, films can provide various information about the film itself for example, the characters within the film, and the stars playing the characters in the film. Surveillance is the need to know what is going on around you and makes the audience feel safer. The surveillance model can most often be related to tragedy storied that are found from places like the news.
Personal Relationship
People who enjoy horrors and spend their time watching horror trailers and films are able to discuss with other horror fans about what horror films are coming out etc. These people will share the same interest within the genre and will be able to talk about the genre itself. This obtains an opportunity for social interactivity. Media is often disbursed as a form of championship, this develops relationships with onscreen characters, how views can feel as though a relationship is being created between themselves and an on screen character.
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