Marjorie Ferguson in 1980 established the four types of facial expression in the cover photos of British woman's magazines.
Chocolate Box: Chocolate is a full or a half smile when the models lips are together or slightly parted, and the teeth are only slightly seen. The models face is either fully or three quarters seen in the camera. Projected mood: warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
Super smiler: Full smile and face seen and teeth are visible. A cheery, happy looks is given to suggest attraction and hair is often wind blown.
Romantic or sexual: The projected moods are possibly 'available' and definitely 'available'. Limited clothing and props are used.
Invitational: Invitational is when the eyes are mostly emphasis. The mouth is shut with only a hint of a smile with the teeth being slightly seen and the head is placed to one side slightly. The mood is suggestive of mystery, the hint of contact potential rather than sexual promise.
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